I am loving the Lauren Conrad Collection for Fall 2010, only available through Kohls and kohls.com.
Her clothes are simple, feminine, and very sophisticated. And by the price, pretty affordable. Her clothes are priced around $22.00 – $59.00 for tops, bottoms, and dresses.
I think she is doing the fashion thing very well. I think when she first had her line through Bloomingdales, it was way too over priced. The crowd for Bloomingdales are not going to be the demographic that will buy her clothes.
This year the style is leaning towards an English sophistication with the tall knee boots, ruffles and the airy prints. I see this in many stores such as Ann Taylor Loft and Express and The Limited.